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Imprint

 

Author and publisher

Borderfree Association
Zentralstrasse 156
CH-8003 Zurich, Switzerland
Email: info@border-free.ch
Please contact us

Legal information

We make every effort to create the contents carefully and update them regularly. However, no guarantee is given for the correctness, completeness, topicality and availability of the information provided by us. We reserve the right to change or update the information on this site at any time and without prior notice.

Data protection

In principle, you do not leave any personal data behind when you visit our website. In individual cases, however, we need your name and e-mail address. If such personal information is necessary, we will point this out to you. If you decide to provide us with personal data via the Internet, for example so that we can correspond with you or execute orders, we reserve the right to use this information for marketing purposes. If you have any questions or comments about our legal indications or data protection, please contact us at info@border-free.ch.

Liability for third-party links

Our website contains references (hyperlinks) to external websites of third parties. We have no influence on their contents and accept no liability for them.

Cookies

Cookies are data elements that a website can send to your browser in order to better support you with database-supported systems. However, you can set your browser to notify you when you receive a cookie. You can therefore decide for yourself whether you wish to accept it or not.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area before this happens. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. IP anonymisation is active on this website. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the internet.

The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Privacy policy for the use of Facebook-Plugins (Like-Button)

Integrated plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are on our pages. You can recognise the Facebook plugins by the Facebook logo or the “Like Button” (“Like”) on our page. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/.

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like-Button” while you are logged into your Facebook account, you can link the contents of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at http://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign visits to our Pages to your Facebook user account, please log out of your Facebook user account.

Newsletter

We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as “newsletters”) only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users.

In order to register for the newsletter, it is sufficient to provide your email address and your first and last name. This information is only used to personalise the newsletter.

The registration for our newsletter takes place in a so-called double opt-in procedure. This means that you will receive an e-mail after registration, asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses.

The newsletter registrations are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with MailChimp are also logged.

Use of the dispatch service provider MailChimp

Newsletters are sent via “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, MailChimp may use this data according to its own information to optimize or improve its own services, e.g. for technical optimization of the dispatch and the presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

We trust in the reliability and the IT- and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement „Privacy Shield“ and is therefore committed to comply with EU data protection regulations. Furthermore, we have concluded a „Data-Processing-Agreement“ with MailChimp. This is a contract, in which MailChimp commits itself to protect the data of our users, to process them on our behalf according to its data protection regulations and especially not to pass them on to third parties. The privacy policy of MailChimp can be viewed here.

Newsletter - Statistical survey and analyses

The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file which is retrieved from the server of MailChimp when the newsletter is opened. In the context of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times.

Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be allocated to the individual newsletter recipients. However, it is neither our nor MailChimp’s intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

In this context we would like to point out that on the websites of MailChimp cookies are used and therefore personal data is processed by MailChimp, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in the privacy policy of MailChimp. We would also like to draw your attention to the possibility to object to the collection of data for advertising purposes on the websites http://www.aboutads.info/choices/ (for the European area).

Facebook Pixel, Custom Audiences and Lookalike Audiences
 
Using Facebook pixel data, Facebook uses a lookalike audience and custom audience to identify similarities to our existing supporters, such as demographics or interests. Borderfree Association uses this service by targeting similar groups of people with advertising. We also use Facebook pixels to record conversion events to measure the effectiveness of the advertising. This allows Facebook to associate visits to our pages with your account. We would like to point out that we, as the provider of this website, have no knowledge of the content of the transmitted data or its use by Facebook.
If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account and/or deactivate cookies in your browser.